About Us


Investing Simplified. Like Never Before.

LFS Broking Pvt Ltd is a SEBI registered Portfolio Management Service (PMS) provider vide registration number INP000006721. LFS-PMS is a research-focused investment firm that focuses on investing in high quality publicly listed Indian companies, which have superior business model and significant potential to offer long term capital appreciation.

"Rule number one: never lose money. Rule number two: never forget rule number one."
- W.E. Buffett

What is PMS?

PMS is a matured alternative to mutual funds especially for investors who either lack time or expertise for investing. PMS is a superior alternative to mutual funds due to greater investment flexibility with the fund manager and a larger opportunity set in the market. Portfolio Management Services companies, like mutual funds, are tightly regulated by SEBI.



LFS-PMS is a research-focused organization investing in high growth companies, available at reasonable valuations and which have significant potential for long term capital appreciation. Our most important value is research and integrity. The companies selected are taking into management expertise, product moat and margin of safety in valuations. No matter who our direct client is, we are always aware that in the end, we are managing someone’s hard-earned resources. We strive to deserve their trust in our character and competence.

LFS PMS vs Others

  • We are investment partners, not service providers.
  • We are only interested in long-term relationships.
  • Our first order of business is the protection of capital.
  • It is important for us to be passionate about investing.
  • We are measured and deliberate in our decision-making.

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